Stop researching behind a screen: A case for fieldwork with people who have no time for you
talk
In a research world increasingly dominated by remote calls, AI tools and synthetic users, in-person fieldwork has become a rare but highly valuable UX capability. Maria Zielinska believes that it's one of the most valuable skills a researcher can develop.
Drawing on practical experience from studies across complex services, this hands-on session will equip researchers with practical, battle-tested field tactics, and empower them to step out from behind their screens and reconnect with real-world messiness.
This session is perfect for UX and design researchers who want to strengthen their practical fieldwork skills, or anyone looking to make a stronger case for in-person research within their organisation.
You will learn:
- How to make the case for in-person field research and articulate the rich value it can add
- How to plan and run fieldwork with confidence, including building psychological safety for participants and researchers
- How to recognise when field research is the right approach, and when remote methods may be more appropriate
