Tom Kerwin
Co-founder / consultant, Crown & Reach
Tom Kerwin has over 25 years of experience as a leader and pioneer in design, research and experimentation. He’s co-founded two successful startups and worked both agency-side and in-house, coaching cross-functional teams to innovate. Now he runs the consultancy Crown & Reach alongside his partner Corissa. They're the people you call when you’ve tried all the sensible things, it’s still not working, and you want to know how to turn it around.
He's the author of Innovation Tactics, the wildly popular deck of cards from Pip Decks that’s packed with pragmatic methods for making things people want.
Tom’s currently working on the concept of Uncertainty Bubbles – these are politically-protected ‘containers’ in a host organisation, so that innovation can occur within the container and then later get integrated back into the rest of the organisation. Inside the bubble it's safe to be wrong, so they can make a suitable vessel for those "inconvenient" research findings and novel concepts that otherwise get squashed.
